“Charm” has a whole new meaning. More than 30 years after the first Trollbead was born in Denmark, the Nielsen/Aagard family and their team of designers continue to “charm” collectors with their imaginative jewelry designs.*

Handcrafted from the finest quality raw materials including 18K gold, sterling silver, Italian glass, natural pearls, precious stones and Swarovski crystal, each bead is a treasure to behold. Every irresistible piece has its own story inspired by love, nature, fairytales, mythology, cultures, and the diversity of the world around us.

There are over 500 interchangeable Trollbeads to choose from. New beads in intriguing shapes and colors continue to revitalize the collection. With an infinite number of combinations, the piece of jewelry you design will be completely unique and personal. The possibilities are endless.

Welcome to the “charming” world of Trollbeads, where every bead has a story and every story has a bead ™.

*Trollbeads have won international artistic recognition and have been exhibited at Sculpture Objects & Functional Art in Chicago and New York.

Trollbeads arrived in Monument, Colorado in March of 2008. I was searching for a line of beads that were truly extra-ordinary for my store, Santa Fe Trail Jewelry. Many of my customers were designing their own unique jewelry and I felt that something was missing in my store. Imagine a line that offered you an entire world in a piece of jewelry, your jewelry. Your choice by palette, with your own signature of symbolism, its own myth. That is what Trollbeads has to offer us as designers! By having over 450 items to choose from, we can each have a very unique, stunning creation unlike anyone elses. Each of us has now become an artist. Inspiration happens when so many choices are offered. Each bracelet or necklace is like a snowflake or a fingerprint. No two will be alike, and as ever-changing as a woman’s mood! That is the magic of Trollbeads!