The Original! Learn about past Trollbeads and how the company and the beads have grown since 1976. Published by Trollbeads in Denmark to recognize their 30th year as the original.

Lots of great photos and history and “beads to die for”. Plus insights into the people who bring all these great beads to life.

Click to read Trollbeads Magazine (pdf format, 6.5 mb).

And here is a zipped file copy if you want for your own download.

“Charm” has a whole new meaning. More than 30 years after the first Trollbead was born in Denmark, the Nielsen/Aagard family and their team of designers continue to “charm” collectors with their imaginative jewelry designs.*

Handcrafted from the finest quality raw materials including 18K gold, sterling silver, Italian glass, natural pearls, precious stones and Swarovski crystal, each bead is a treasure to behold. Every irresistible piece has its own story inspired by love, nature, fairytales, mythology, cultures, and the diversity of the world around us.

There are over 500 interchangeable Trollbeads to choose from. New beads in intriguing shapes and colors continue to revitalize the collection. With an infinite number of combinations, the piece of jewelry you design will be completely unique and personal. The possibilities are endless.

Welcome to the “charming” world of Trollbeads, where every bead has a story and every story has a bead ™.

*Trollbeads have won international artistic recognition and have been exhibited at Sculpture Objects & Functional Art in Chicago and New York.